This webinar is hosted by fundraising success www.fundraisingsuccessmag.com/ and The Fundraising School :
fundraising success mission is to help nonprofits engage and enlighten donors.
Sandy Rees, Fundraising Coach and Consultant, author of the Get Fully Funded Blog, www.getfullyfunded.org
Sandy opens by acknowledging the many hats that small shop directors wear. She offers hints to leverage your time and money investment getting the most you can from your systems and yourself. You do this by being organized, efficient, stingy with your time, and get help whenever you can.
Systems: Her discussion defines the function of systems as a way to get the same result every time. Anything you do more than once should be put into a system. Systems are valuable when they are always done the same way. Write them, put them in flow charts so volunteers will bring about the same result.
Delegation and Volunteers: Figure out what needs to be done a certain way and train these versus what can be done several ways. Working with volunteers require YOU to be clear, organized, and match the volunteer’s skills and interests to the job that needs to be done. Find out what that volunteer thinks is fun, and they are excited about. Keep that information.
Software must be the right tools to get the job done (www.idealware.org). If you can delegate or use other tools to do things then DO it so your focus is on what you need to do and do best. Donor tracking software records your interactions with your donors. There is online Donor, website (WordPress.org), and layout software. Use these tools to update your website yourself. Don’t wait for a volunteer to do it for you. See also www.nonpofitmarketgguide.com.
Stinginess with your time means tFocus Focus Focus. Proactively set clear goals while you say “no” to everything else. Watch out for those time leaks such as taking on others projects. This builds resentment too. Watch out for time leaks such as Facebook.
Practical time management: Close your email during the day. Turn off your phone. Turn these back on at lunch or the end of the day. Cluster similar tasks. Focus on your productive time of day. Delegate, automate, or delete.
Carefully evaluate new opportunities: Choose only low-hanging fruit, go for opportunities with good rewards: donations, publicity, important relationships, goodwill.
Keep your head in the game: Avoid the small organization mentality (stinkin’ thinkin’). Focus on what can be done rather than what can’t. The word ‘can’t’ does not belong in your vocabulary. Consider your beliefs about money and how they help or hurt you.
Pam Grow, Fundraising Coach and Consultant, author of Pamela’s Grantwriting Blog, creator of simple development systems. What a “Lone Development Director” is juggling many roles and responsibilities. It feels insane. The result is thtat the average length of saty for a NP development director is 18 months. How to cope?
Love your donors: Get “donor-centricity” by creating a detailed donor profile. Where they get their groceries, what they eat for dinner, what is their level of education, income level, what do for fun, political affiliation, number and ages of children. This way you can write to your donors like you are writing to a friend.
Making long term donors: Think of the lifetime value of the donor. Donor attrition stats show 90% donors stop by the 5th request. The typical nonprofit speak does not engage or WOW your donor. Try personally thanking one donor per day. Create a WOW calendar: send cards on the “other” holidays (Thanksgiving, Valentines Day). Survey your donors. Nurture and build a monthly giving program.
Create systems: for grant success including weekly foundation prospect research, stewardship, database management, social media, etc.
Overall: Establishing your systems is vital to the success of your small NP, working with volunteers, and developing your donor relationships. Fb is the most accessible and populated social media venue. Work Fb first but also be clear about your purpose. Know why you choose Fb or Twitter, etc. Also, relinquishing control is a big part of delegating your time and engaging others. Donor focus means thanking your donors, and telling your story about what difference you are making in the community.
This webinar will be archived for 3 months on the fundraising success website.